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25 years creating and managing companies related to marketing and technology. From its beginnings in the world of advertising, first outdoors and then in-store, to its various adventures in the digital world, a sector in which it began more than 20 years ago.

DO YOU HAVE A PLATFORM WHERE A USER REGISTERS THROUGH A FORM? YES? WELL, DON'T PANIC BUT YOU'RE ALREADY DOING CRM. Now maybe you just need a clear strategy to better manage the relationship and that this comes to fruition: El Dorado of Digital Marketing, THE CONVERSION.

It doesn't fail. In the last events to which I have attended the speakers dedicate the first third of their "papers" (I'm going to put it in quotation marks) to get scared with the avalanche - some prefer to say tsunami - of technological tendencies that hover over us.

According to the Gestalt, "the whole is more than the sum of its parts". If we accept the mantra of the German school, we are doomed to accept that the aesthetic construction contains a grammar of its own, some basic elements that in their conjunction form a whole with its own entity, but dissolvable and flexible. In the linguistic meaning of the term grammar we find the terms, norms and rules to build a language efficiently.