Pernod Ricard Information as a new business asset CHALLENGE Transform the company from the Brand Centric approach to the Customer Centric, where the actions proposed by the brands are nourished by the knowledge of their consumers and new value-added services can be...
NEINVER Integral project of digital transformation CHALLENGE Implement an asset management model (shopping centres) based on data that generates new sources of income through the launch of products and services. SOLUTION # Redefinition, design and integration of...
Royal Canin My Royal Canin – Unique User Activation Platform CHALLENGE Integrate and centralize end customer data into a single platform through which to collect and measure the activity of pet owners throughout the life cycle. Design and implement a new...
Coca-Cola Iberia Deployment of Smart CRM strategy – 360º CHALLENGE Deploy a multi-country and multi-typology CRM strategy (Consumer, Customer and Stakeholder) that allows the omnichannel activation of the user based on holistic profiles fed with personal, social...
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