Pernod Ricard
Information as a new business asset
CHALLENGE
Transform the company from the Brand Centric approach to the Customer Centric, where the actions proposed by the brands are nourished by the knowledge of their consumers and new value-added services can be generated that guarantee the return from the use of information.
SOLUTION
Alignment, integration and management of Pernod Ricard Spain’s digital ecosystem around a single multi-brand relational strategy. Systematic optimisation of all information capture, legalisation, management and analysis processes. Omnicanal activation based on the consumer’s profile and preferences.
# Unique identity management and activity tracking
# Deployment of Relational Strategy and application of the economic value of the consumer
# Recurrent activation and segmented execution
RESULTS
Systematic optimization of all data capture processes, both Off and On. Active participation of all areas and brands of the company. Integration of innovation projects to generate new services and opportunities. International scaling of the project and consideration of the economic value of the consumer base as a new corporate asset.
+1mill€
DATA BASES VALUE IN 1.5 YEARS
+50%
COMMUNICABLE USERS
+120
INTEGRATED ACTIONS ON & OFF
0,14%
CANCELLATIONS
+1mill
COMUNICATIONS
+2.000
CUSTOMER RECRUIMENT
–99,99%
RISK PENALTIES FOR NON-COMPLIANCE GDPR
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